New EU/CMO Wine Label Rules

New EU/CMO Wine Label Rules

New EU wine rules will impact Exports 


New York City January 25, 2011 -  wine industry experts joined with regulators to discuss Common Market Organization rules that are meant to give new flexibilities to EU wine producing counties and their wine makers.  The rules will address over production and support spending in a more comprehensive way.  While protecting regional food and wine products the regime will allow supplier nations to create a new category of varietal wines.  The intent of the new design is to apply broad terms such as PDO - Protected Designation of Origin and PGI - Protected Geographic Indication to production from the regions.  These terms will work in parallel with national regimes that are meant to distinguish the wine and food unique to certain regions.  Also created as part of this initiative is a category of wines without origin.  In addition to the categories of red, while and rose there is added a new varietal group.  Formerly referred to a "table wines" the following varietal names can be used:

  • Cabernet

  • Cabernet Franc

  • Cabernet Sauvignon

  • Merlot

  • Syrah

  • Chardonnay

  • Sauvignon

The EU plan is to label these wines with a national appellation principally for export.   Unfortunately this will present difficulties for this type of wine headed to the US market.  Federal labeling regulations require that any varietal designation on a label must also have an appellation below the national level.  Wine talks between the US and EU planned for March 2011 in Brussels will no doubt have this on the agenda. 

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